Celebrity Videos on Cameo
Cameo offers celebrity talent at prices ranging from $1 for lesser-known talents up to over $15,000. Videos created with these stars can then be shared as gifts on birthdays, holidays or for friendly roasts.
Last year, Cameo raised $100 million at a valuation of over $1 billion; however, recently they made the unfortunate decision to lay off approximately 25% of their staff — or 87 workers altogether.
Celebrities make great efforts to maintain their public image. Working closely with publicists and agents, they develop creative methods of connecting with their fans via social media platforms such as Twitter or email lists or websites like facebook.com. YouTube stars who produce video game commentaries or comedy sketches have gained massive audiences and made a living by running these channels online. Some channels like Smosh have even ventured into creating their own mobile games and music. Others, such as Olympic gymnast Gabby Douglas or venture capitalist Kevin O’Leary, have found success through Cameo Video Services, where users can hire celebrities to record spontaneous video messages for them. More recognizable celebrities may charge thousands per video message while less-recognizable talent may start at just one dollar per video message.
YouTubers and social media influencers are making more money than ever before, thanks to platforms such as Cameo that sell bespoke video shout-outs from talent – which saw over $100 Million generated last year, 75% of which went directly to celebrities themselves.
Some millennials are turning their social-media fame into multimillion-dollar empires. DanTDM (Daniel Middleton) began his video-gaming commentary channel back in 2012 with only 180,000 subscribers and is now hosting over 26 Million subscribing subscribers and 18 Billion views a month! Additionally he is an author with his own book as well as merchandise available to buy on his main channel.
Emily Ratajkowski is not only an accomplished model; she’s an author (with two books to her credit), podcast host and founder of her swimwear brand. Represented by WME Talent Agency with a strong presence on TikTok; according to Celebrity Net Worth she’s worth an estimated $20 Million.