Chuck E Cheese Birthday Commercial
A Chuck E Cheese Birthday Commercial Shows Racist Discrimination
When a family’s daughter was invited to a birthday party at Chuck E. Cheese in Wayne, New Jersey last weekend, her mother was not happy with the mascot’s treatment of her 2-year-old. According to a Twitter post by the mother, Safa Muhammad was allegedly ignored by the mouse mascot.
The incident occurred on July 30 and the mother is reportedly demanding an apology from the pizza restaurant. She shared a video of the incident on social media.
In the video, the mascot gives three high-fives to other children in the crowd but fails to acknowledge her daughter. In addition, the girl’s father is also reportedly not happy with how the event was handled.
This is the latest in a series of incidents that have drawn attention to the treatment of Black girls at Chuck E. Cheese and other popular kiddie attractions.
A black woman and her two-year-old were allegedly racially discriminated against by a mascot at a Chuck E. Cheese in Wayne, New Jersey on Saturday, according to a Twitter post by the woman.
During the party, a mouse mascot appeared to ignore her while she attempted to give him a high-five. In the video, the mascot turned away from her while she held out her arm to be high-fived.
The mascot also seemed to turn her head when she tried to say “happy” instead of just giving her a high-five. The mother said her daughter’s reaction was “really upsetting.”
In response to this incident, a spokesman for the company told the Daily Mail that he did not think the mascot had any responsibility for the situation and that there was nothing the restaurant could have done about it.
Meanwhile, in an interview with Business Insider, CEC president and CEO John Magusiak said that the chain has been trying to improve its birthday parties, which accounted for about 10 percent of sales during the third quarter. However, this was down from a year ago.
As a result of the poor performance in Q3, Magusiak said that the chain is trying to remedy the situation by revamping its marketing plan and featuring a birthday-themed commercial. This new commercial is airing in the U.S. and abroad, and will likely have a positive impact on the Q4 results.
Another change the restaurant has made is a more family-friendly menu. The menu now includes wings, wraps, churros and a salad bar. But the change has drawn mixed reactions from customers, with some calling it a ploy to attract millennial parents. Others were disappointed that the restaurant is not allowing kids to advertise.
One reason the change has been met with criticism is that it’s a big shift from the restaurant’s previous focus on letting kids play. In the past, CEC had been known for its pick-up joint-like atmosphere that was not appropriate for families.
The change is a big step in the right direction, but it still leaves a lot to be desired. After all, the restaurant’s slogan is “Where A Kid Can Be A Kid,” and a place that caters to kids shouldn’t be allowed to ignore their needs or try to impose an adult’s agenda on them.