Kareem “Biggs” Burke – The Co-Founder of Roc-A-Fella Records
Cofounder of Roc-A-Fella Records Jay Z has created an empire which includes the RocNation talent agency, stakes in both the New Jersey Nets and 40/40 nightclubs, as well as apparel company Rocawear that generates about $700 Million each year.
Biggs believes Kanye West’s White Lives Matter tees could do more damage to the movement than good.
Achievement and Honors
Kareem “Biggs” Burke is an American businessman best known as one of the founders of Roc-A-Fella Records alongside Shawn “Jay-Z” Carter and Damon Dash, as well as Fourth Of November and an executive producer for HBO. His clients include Cam’ron and Pusha T, among others.
Biggs launched Rocawear as an extension of his label in 1998 with only modest budget and three older sewing machines that weren’t optimally performing. He didn’t expect too much out of Rocawear but considered it an important way to keep money flowing into his label.
Biggs was recently vocal in his criticism of Kanye West for his new line of White Lives Matter t-shirts, alleging they could cause more harm than good, and exploiting Black Lives Matter to promote a racist agenda.
Kanye West has seen his personal life beset with turmoil on occasion. His marriage to Donda West resulted in three children, as well as legal disputes with other musicians such as Tuff City filing a suit against Roc-A-Fella for sample infringement in relation to Kanye’s use of Eddie Bo’s song “Hook and Sling, Part 1” from their albums in Kanye’s albums.
His “White Lives Matter” shirt, however, has received no tolerance from Jaime “Biggs” Burke of former Roc-A-Fella label boss Jaime Biggs and may cause harm to families of deceased victims like Trayvon Martin and George Floyd.
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Damon Dash co-founded Roc-A-Fella Records with Jay Z and managed their roster of artists including Kanye West, Memphis Bleek, Beanie Sigel and DJ Clue. Additionally, the label launched the successful clothing line Rocawear that generated annual sales in the hundreds of millions. He ultimately sold this to Iconix Group in 2007 for $204 million before venturing into film executive producing films like State Property and The Woodsman with Kevin Bacon as his star talent.